Company Seeks to ‘Rally Against…Over-Connectivity’
Cabela’s Inc., the world’s largest direct marketer of hunting, fishing, camping and outdoor goods, announced last week that it is partnering with country music star Justin Moore to launch a campaign to encourage their customers to disconnect from tech by supporting a Disconnect Day. Saying, “It’s no secret that a dependence on technology affects individuals and families,” the company plans to launch a multi-faceted effort to encourage consumers to “step away from their devices for a day of their choosing to enjoy outdoor activities.”
