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New Marketing VP for Core Brands Zeros in on a Key Problem

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Photo of Joe Roberts of Core Brands

Core Brands continues to rejigger its team as we mentioned in our Breaking News SYNCH earlier this week. And one major step in this process took place in September 2013 when Core Brands surprised many by announcing the appointment of Joe Roberts as its new head of marketing, replacing Paul Starkey. Two weeks later, Roberts headed to his first CEDIA ready to jump in feet first and reassure dealers of the company’s direction…and learn all about any concerns that they felt the company needed to address.

Boy…did he get an earful… [Read more…] about New Marketing VP for Core Brands Zeros in on a Key Problem

Not Just Another Pretty Face – CEDIA’s New Website Means Business

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Photo of Jamie Riley
Jamie Riley
Senior Director of PR & Marketing

 

On Monday, CEDIA launched an all-new website that represents a dramatic leap forward from their previous offering and provides a much more accessible way for members and other “customers” (more on this later) to learn, communicate, and manage their relationship with the trade group. A complete overhaul, CEDIA’s Senior Director of Public Relations & Marketing Jamie Riley told us in a phone interview that this website has been under intensive development for two years.

See CEDIA’s new website – a major overhaul for members…AND for the association… [Read more…] about Not Just Another Pretty Face – CEDIA’s New Website Means Business

CEDIA EXPO 2013 Overview and Attendance

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Photo of Blue Bear in front of Colorado Convention Center
Looking for innovation…

 

CEDIA’s Expo in 2013 returned to Denver, CO, a favorite location for many attendees and exhibitors – a point to which we can attest as so many said so in Strata-gee’s CEDIA Survey over the last few years. So was Denver the panacea needed to get everyone back into a positive state of mind? Was the show everything everyone hoped it would be?

See our thoughts below on EXPO 2013… [Read more…] about CEDIA EXPO 2013 Overview and Attendance

GoldenEar Launches New Larger SoundBar and ‘SuperCenters’

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GoldenEar logoGoldenEar, the now 3-year old brainchild of speaker savant Sandy Gross, continues an aggressive product launch schedule announcing both a new larger soundbar and a line of center channel speakers with the rather shopping mall-sounding name of SuperCenters. Like all GoldenEar products, these new models are reserved strictly for GoldenEars’ limited distribution to predominantly specialty dealers and installers.

See more on these interesting new GoldenEar speakers… [Read more…] about GoldenEar Launches New Larger SoundBar and ‘SuperCenters’

What DOW Electronics Really Gets in Acquiring Shifting Sands Stereo Distributing

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DOW Electronics logoIn yet further indication of industry consolidation, Tampa, FL-based Dow Electronics announced this week that it would acquire Shifting Sands Stereo Distributing, Inc. of Dania, FL. Shifting Sands (SSSD) is a well-known custom electronics-oriented distributor that was also one of the founding members of the Digital Delivery Group – a national distributor group.

See more on this dramatic development impacting the entire Southeast… [Read more…] about What DOW Electronics Really Gets in Acquiring Shifting Sands Stereo Distributing

EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

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STRATA-GEE.COM EXCLUSIVE

2013 Benchmarking Survy CoverLast month, we reported that CEDIA released its 2013 Benchmarking Survey with certain select data highlighted. Now CEDIA has offered Strata-gee.com an exclusive look at the full report (the summary version provided to all CEDIA members) with the opportunity for us to highlight any results we found particularly enlightening. And in the process of reviewing their results – we discovered a much more comprehensive read on the “typical” CEDIA member than we had originally expected.

See more on some of the more interesting results from CEDIA’s 2013 Benchmarking Survey… [Read more…] about EXCLUSIVE: CEDIA Gives Strata-gee.com A Deeper Look at Its Latest Benchmarking Survey

Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey

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Graphic of 2013 CEDIA EXPO Survey
Click this graphic to take our SURVEY…

September is just days away and those of us in the custom integration channel knows what this fact means: it’s time for the Custom Electronics Design and Installation Association’s (CEDIA) Expo – this year being held in Denver, Colorado from September 26-28. As this annual trade show is such a key event – and given the fact that it provides a barometer on the overall health of the custom integration industry – for several years now, we’ve been conducting a survey to learn your thoughts about the event itself.

See what’s new this year… [Read more…] about Tell Us What YOU Think – Take Our 2013 CEDIA Expo Survey

CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth

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CEDIA logoThis week the Custom Electronic Design & Installation Association (CEDIA) released what it called key findings from its 2012 and 2013 annual Benchmarking Survey of members. The findings were of 2012 final results and dealer expectations for 2013 and according to the trade association, suggest that the industry has stabilized and is even back to showing moderate growth.

See more on these key industry findings against which you can benchmark your company’s results… [Read more…] about CEDIA Says New Benchmarking Data Suggests Moderate Industry Growth

CEDIA Debuts New Advanced Networking & Systems Integration Boot Camp

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CEDIA logoThe Custom Electronic Design and Installation Association (CEDIA) announced today that it is launching an all-new, “intensive” Advanced Networking & Systems Integration Boot Camp for systems integrators and custom installers. Delving deeper into the subject than any of their other previous courses – or similar classes offered by other organizations – CEDIA says this course offers home technology professionals the opportunity to advance their skills to the advanced level necessitated by today’s high-tech connected home and the Internet of Things.

See more details on this new boot camp… [Read more…] about CEDIA Debuts New Advanced Networking & Systems Integration Boot Camp

Ube Successful in Getting Smart Dimmer Funded on Kickstarter

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BREAKING NEWS

Ube logoUbe, a start-up company that combines the processing power of your mobile device with the capability of cloud-based software to create a new level of affordability in home automation products for the rest of us, has successfully completed a funding project on the crowdfunding site Kickstarter. As a result, the company’s first product, a Wi-Fi-enabled smart dimmer, is fully funded and will be built and shipped in just a matter of a few months.

See more on this exciting development and on Ube… [Read more…] about Ube Successful in Getting Smart Dimmer Funded on Kickstarter