Strategy in TECH...
Earlier this summer, executives from Russound visited me to offer me (and Strata-gee readers) a pre-CEDIA Expo sneak peek at some newly redesigned models that are in many ways smarter. I say smarter because these new designs reflect input from integrators (as well as some industry trends) and have launched new sleeker (such as 1U models) and smaller footprint products (such as its popular mini-AVR models). The company is also previewing a new industrial design that I like a lot.
I arrived at my destination, Amtrak’s South Station in Boston, right on time. As I approached the doors to exit the station, my eyes suddenly focused on a shocking scene. Not only was there a torrential downpour – that was not a surprise, it had been raining as I departed New Jersey early that morning as well – but added to that downpour were gale force winds. It was like something out of a cheesy Hollywood disaster movie. I saw debris flying by horizontally, people struggling with popped-inside-out umbrellas as they attempted to fight the winds and stinging rain to remain on their feet.
Just then, my cell phone rang. It was an irrepressably jovial Charlie Porritt, CEO of Russound, telling me cheerfully he was only a couple of blocks away and would be there to pick me up in a couple of minutes. I pushed the disconnect button and said out loud to no one in particular – “I’m not going out there!”
In an extended meeting with Russound CEO Charlie Porritt and Vice President of Product Development Colin Clark, Strata-gee had the opportunity to learn details of the relatively dramatic developments at the company – many taking place behind the scenes – that management has undertaken over the last few years to better position the company for the future. Like a fighter with a new trainer who has put him on a strict diet and rigorous training regimen, Russound has emerged from an at-times painful multi-year process leaner and meaner…and ready to rumble.
Although previewed to the media last month, dealers and the media finally had the opportunity to physically see and touch the all-new Russound 70-volt light commercial line in the flesh at last week’s CEDIA 2016. The line, which the company intends to continue to develop and expand, launched with three models in the line, including a music streamer/amplifier, a volume control wallpad, and an outdoor speaker.
They’ve been hinting about it for months, now Russound makes it official, they will launch an all-new line of 70-volt products targeted for the light commercial market at the upcoming CEDIA Expo in Dallas in September. Although the company had no specific model/feature information for the press at this time, the news is noteworthy nonetheless as the company is clearly expanding into more commercial-appropriate products this year.
Russound announced today that it is adding two new components to its popular XStream line that seamlessly integrates streaming music services to any system installation, residential or commercial. The new models are the XSource Streaming Audio Player and the XZone4 Four-Stream, Four-Zone Audio System.
In a conference call with the press last Thursday, Russound executives proudly announced that they have closed a deal to offer Spotify streaming music content in Russound products. Spotify, one of the two most popular music streaming services in the United States, has very high international demand, Russound says – noting that this new agreement will help stimulate global demand for Russound products.
