In a newly released study of consumer shopping trends, which like many others is very favorable to online shopping, analysts are discovering surprising data favoring brick-and-mortar retailers. Even more surprising, the study results indicate a resurgence in a preference to buy goods in brick-and-mortar retail by younger shoppers. This shocking result runs counter to other studies and has caught some analysts by surprise.
consumer
More Consumers Prefer to Watch TV Shows on Computers, Than on TVs
The TV Set is Losing Its Position as Top Entertainment Device
In an amazingly swift, one-year shift in consumer preferences, a new survey says that most consumers would rather watch TV programming on a computer than on a TV. Just one year ago, the same survey produced the exact opposite result. Although the number of consumers watching TV content on computers has been increasing over the years, this is the first time that computers were picked by a substantial majority.
See more on this new and surprising consumer data… [Read more…] about More Consumers Prefer to Watch TV Shows on Computers, Than on TVs
CTA Predicts Record Black Friday Week
Nearly 50% of the Entire U.S. Population Will Buy Tech Then
In a very bullish release from the Consumer Technology Association (CTA), the organization predicts that nearly half of all consumers in America (47%) will buy a technology product during Black Friday week, based on a newly completed survey. That result means 116 million Americans will buy tech – ten percent more than last year.
See more on this CTA survey, including what consumers will buy… [Read more…] about CTA Predicts Record Black Friday Week
Do You REALLY Know What Kind of Behavior Your Customers Expect of You?
A new survey from Cohn & Wolfe – and discussed on MarketingCharts.com – suggests a possible sea change in the expectations of your customers as to the behavior of your company. We’ve seen some other similar surveys…and if you haven’t gotten clued in to this yet – well read on, the results may surprise you…
