Strategy in TECH...
Sony Electronics Inc. announced that it has appointed Jeff Goldstein as head of sales for the custom integration channel. Goldstein, who is said to have a multi-decade career at with the company and who is well versed in the custom channel will continue to build on the brand’s success with this channel.
In a letter to the media early Tuesday evening, Richard Stoerger announced the likely impending closure of Audio Design Associates (ADA), a company that was a founding member of CEDIA and a significant driving force in the early days of the “CEDIA channel.” The letter itself never explicitly explains the reasons for the possible closure, only offering vague allusions to: difficulty to “defeat the noise generated on a public level”… and … that they “just ran out of time and money”… and … a failure to “reckon with” how “difficult and expensive” it is to tell one’s story.
In yet further indication of industry consolidation, Tampa, FL-based Dow Electronics announced this week that it would acquire Shifting Sands Stereo Distributing, Inc. of Dania, FL. Shifting Sands (SSSD) is a well-known custom electronics-oriented distributor that was also one of the founding members of the Digital Delivery Group – a national distributor group.
A few years ago I participated as a judge in a marketing contest designed to shower awards and recognition on those employing the best examples of marketing by custom installation/systems integration companies. It was a fascinating process and we saw some remarkable examples of high-quality marketing. But we also saw some common marketing mistakes…over and over.
Then Custom Electronic Design & Installation Association (CEDIA) today released attendance data from last week’s Expo in Indianapolis, IN and it was a mix of good news and bad news. Let’s get the bad news out of the way first. Total attendance at the event came in at 16,900, down 4 percent from last year’s attendance of 17,600. This figure is also the lowest recorded attendance since 2001, coming in 1.8 percent under that year’s attendance level of 17,200.
