Strategy in TECH...
The assimilation of the custom integration industry by the once-reviled, now embraced soundbar is almost complete. And on the advent of another CEDIA Expo, yet another round of announcements of new soundbar products came rolling out. While this fact is now an accepted reality, what is remarkable is that some of these new soundbars are from companies that no reasonable person would have predicted would enter the category just a few short years ago.
It was clearly one of the most explosive stories I wrote back in May 2011 generating tons of email and phone calls in response. The topic? Lenbrook, darling of the specialty A/V channel that for decades had been selling specialty products through specialty reps to specialty dealers – had decided to terminate their entire network of independent specialty sales representatives. Dean Miller, who had just joined the organization, would go on to construct a dedicated full-time staff of salespeople that would represent only NAD and PSB products.
Now, almost exactly eight years later, Lenbrook has decided to return to utilizing independent sales representatives in their sales network. But why?
