Strategy in TECH...
Atlantic Integrated, a leading specialty manufacturer sales representative firm in the New York Metro market, announced last week that they have expanded their organization in order to help maintain their superior level of service as their business continues to grow. To help them address this expansion, they have appointed the newly-added Justin Zuber as Sales Manager.
The Custom Electronics Design and Installation Association (CEDIA) announced today that it has acquired the Technology and Business Summit, a regional sales rep-driven dealer show. The move raises some interesting questions, as these regional shows are believed to impact centralized national shows, such as the CEDIA Expo, which they sold to Emerald Exposition a little over a year ago.
CEDIA announced this week that it was promoting Tabatha O’Connor to permanent CEDIA Global President and CEO. O’Connor, a sixteen-year CEDIA association employee, had recently been serving as the “acting” President and CEO in the wake of the sudden dismissal of former CEO Vin Bruno in 2017.
Unfortunately, what this means is the organization has decided to go back to day-to-day association management of operations, rather than drive growth through a strong, visionary CEO with industry experience and great force-of-will to stem the erosion of the organization’s influence.
CEDIA has wrapped up the election process for three open board seats that we first told you about here in a post from September. There were a total of seven candidates vying for three open slots. The election is over and ladies and gentlemen we have a winner, er, three winners.
Core Brands, LLC, a division of Nortek, Inc., announced Tuesday that Atlantic Integrated, a Rockleigh, NJ-based sales representative company, has been awarded most of its brands for representation in the New York Metropolitan region and Fairfield County, CT. This appointment is effective immediately and represents a realignment of the brands under one rep firm.
New York metro-area manufacturers representative firm Atlantic Integrated announced today that its director of sales, Mike Pawlowski, has been promoted to vice-president and co-owner of the company. The appointment is effective immediately and provides for a significant expansion of his role within the company.
On Tuesday last week, much like any other day, after arriving at my office I powered up my computer and began wading through the usual 100-150 emails that greet me every morning. Some of these are client-related emails, some are personal, but most are press releases or announcements. On that day, however, one in particular caught my attention – it was from Richard Glikes of Azione and it included a link to a video which was…remarkable.
This press release caught my attention not because it was from Azione, that is an common occurrence. Rather it caught my attention because it was from Azione on a topic that I am not used to dealer buying groups concerning themselves with – sales representative companies.
<May 18, 2011> Shortly after a story appeared in last week’s BEACON about Lenbrook’s decision to terminate its national independent sales force and transition to a direct sales model, we were contacted by David Humphries, president of IPRO, the nation’s most prominent organization of independent sales representatives. Humphries shared with us the organization’s perspective on the Lenbrook decision and the role of the independent rep in today’s industry.
