Strategy in TECH...
In an internal email circulated to company employees on Monday, Joel Sietsema, Sound United’s Brand President of Marantz and Classé, announced a “change to the leadership structure of the Marantz and Classé organization.” That change is a big one – Dave Nauber, leader of the Classé brand for nearly 20-years, will be leaving the company at the end of March, “to pursue new opportunities.”
With almost two years away from the market after their acquisition by Sound United in January 2018, Classé says it will return to the audiophile electronics market in January 2020 with the launch of their new even more upscale Delta Series line consisting of two new amplifiers and one new preamplifier/DAC. But after so long away, what will it take for the company to re-establish the brand?
It was January 2018 when I reported that Sound United had completed its acquisition of Classé, an acquisition which had been first announced in December of 2017. In the weeks leading up to that December, former owner Bowers & Wilkins was considering getting out of the electronics business…maybe. After months of confusion, where on any day executives at Classé teetered back-and-forth between survival and demise – it now seemed that Sound United had thrown them a lifeline…a chance to live to fight another day.
And then they dropped out of sight for the last two years…
Sound United announced yesterday it had completed the acquisition of shuttered high-end brand Classé Audio from former owner Bowers & Wilkins. Terms of the deal were not disclosed. The announcement confirms the deal of which Strata-gee reported last month when Sound United quietly entered negotiations to buy the brand.
Multiple sources are telling us that on Friday, October 6th, the Montreal headquarters of Classé will close their doors for the last time and all remaining employees will be let go. This includes the dismissal of Classé President Dave Nauber, who has been with the company since 2002. Classé is part of the B&W Group, which itself is going through a major restructuring in the wake of the dismissal of President Doug Henderson as we reported to you back in July.
