Strategy in TECH...
After only a little more than one year in operation, AudioXperts – a new specialty brand of audio electronics targeted at the luxury consumer market – has closed down operations. According to AudioXperts President Eli Harary, the company was forced to shut down last Friday after a key investor stopped all funding.
AudioXperts, a new luxury audio brand with a wide range of distinctly unique consumer solutions, announced today a major expansion in its global reach through a series of partnerships with international distributors in key markets around the world. These distributors will open new markets for the brand in a strategy that will offer their unique products to a whole new global audience – and at the same time, help scale the company’s business for greater efficiency.
The recent CEDIA Expo was, as usual, dominated by hundreds of companies engaged in a seemingly endless and often mindless rash of line extensions – effectively burying us in a sea of products of uninspiring incrementalism. This year, however, thanks to the diligent effort of many of strata-GEE.com’s and ALERT’s readers and followers that we saw at the show – we were often pointed us in direction of some hidden gems. Thanks to you, we were successful in uncovering wisps of innovation from a few new or reincarnated companies.
One such interesting start-up, whose launch we recently reported on here, with a follow-up story here, is AudioXperts. At Expo, AudioXperts showed us an interesting new product concept they call Korners.
Last month, we reported on the pre-launch of a new brand…the rather boldly named AudioXperts – founded by well-known industry veteran, Eli Harary and the team of sales, marketing, engineering, and product specialists he assembled. This pre-launch announcement was then followed-up by an official launch at a press event in Manhattan on Tuesday of this week. For a lot of reasons, this was a notable event – not the least of which is that there are very few new companies launching in the current incredibly difficult industry environment. But this “birth of a brand” also – for a number of reasons – set a very high bar for expectations related to its launch, which drew a substantial press contingent.
Well-known industry personality Eli Harary, formerly with D&M’s Boston Acoustics division (which he left in June 2011), announced today that he is forming a new company called AudioXperts. AudioXperts will offer a “collection of unique designer/consumer-friendly high performance audio solutions.” Harary, the new company’s President, has assembled a team of…presumably…audio experts, to assist him in this endeavor.
