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CEDIA Expo 2021, scheduled to run in less than two weeks from September 1-3, 2021 in Indianapolis, IN, has been steadily shrinking over the last ten days or so, as exhibitors began pulling out in the face of the rapid expansion of COVID infections due to the Delta variant. Emerald, the exposition company that owns the CEDIA Expo, has said they are going forward no matter what – even though their data shows that more than 100 exhibitors have pulled out of the event in the last two weeks.
On Wednesday, Emerald emailed a letter to exhibitors that appears to be an attempt to stem the outflow of companies that have canceled their participation in the CEDIA Expo 2021 – 42 brands according to Strata-gee’s tracking – and encourage those exhibitors that have not yet abandoned the show from leaving. Signed by Emerald executives Brian Pagel and Jason McGraw, the letter declared “the show is still very much on as planned.”
<<NOTE on 2nd MASSIVE Update: Scroll to the bottom of this page to learn more about a second MASSIVE list update on 8/25>>This past week brought a surprising turn of events while we were all preoccupied with preparations for the rapidly approaching CEDIA Expo 2021 show that is just about 3 weeks away in Indianapolis, IN at the Indiana Convention Center. The surprise is that some exhibitors began to pull out of the event in response to the national increase in infections resulting from the COVID-19 Delta variant.
The first to take a stand was Savant, who announced last Tuesday that they would sit out this year’s Expo in order to ensure the safety of their employees, partners, and customers in the face of the surging Delta variant. Within 48 hours, other exhibitors began to join them in making the same decision and by the end of the week, at least six major brands, all large exhibitors representing literally thousands of square feet of exhibit space, had announced or otherwise informed their dealer base that they had decided to pull out of the Expo.
Emerald Holding Inc. (NYSE:EEX), formerly Emerald Expositions Events Inc., the national B2B exposition company that owns the CEDIA Expo show as well as certain industry publications such as CE Pro, announced last week financial results for their fiscal first quarter. The news was bleak with a massive decline in revenues and a large net loss as the company is still suffering from the impact of the COVID-19 lockdowns.
Emerald made several other announcements as well. The company says it has acquired an online photography education business, and – perhaps more ominously – it has filed a lawsuit against their event cancellation insurance providers.
That an exposition company lost money in 2020 is not surprising. That an exposition company (Emerald) that has cancellation insurance to cover lost revenues on every show they own that was cancelled during the year – and still lost $633.6 million in fiscal 2020 – is surprising.
Emerald Holding, Inc. (NYSE:EEX), formerly Emerald Expositions, reported their fiscal 2020 third quarter results this week and despite their best efforts to shift their business to online virtual conferences, the company reported revenues of just $8.5 million and generated a net loss of $22.3 million. This loss was even deeper than their loss of $19.7 million in the same quarter in 2019 which was well before the COVID-19 pandemic hit the U.S.
Emerald Holding, Inc. (Formerly Emerald Expositions Events, Inc.) [NYSE: EEX], the company that owns the CEDIA Expo show and CE Pro, announced last week that its Board of Directors has authorized company managers to purchase up to $20 Million of Emerald’s stock in a share buyback program. As Strata-gee noted back in May in a report on the company’s large fiscal first quarter loss, this program had previously been suspended when cash had tightened up after the cancellation of their events due to COVID-19.
Now the company has been recapitalized, thanks to help from sugar daddy Onex who now owns more than 80% of the company, and – gosh – the stock is so darn cheap. Maybe now is the time to buy…
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
CEDIA Expo Virtual was almost exclusively an online media event…rather than a real, in-person trade show. I know…duh! Yes, I knew this logically, but it hadn’t really hit me viscerally until I actually attended the event. But what that means for Emerald Exposition is that their expertise in fielding large scale, B2B, in-person events really doesn’t apply here. And that fact forced them to rely exclusively on CE Pro for almost the entire event, including content strategy, seminar production, and show performance.
Emerald Holding Inc. (NYSE:EEX) – formerly Emerald Expositions Events, Inc. – released their fiscal 2020 second quarter results this week and it’s no surprise that they were brutal, as the company continues to find itself caught in a COVID catastrophe that is killing in-person events, like the very expositions they produce. With the second quarter covering the period of April – June, the previous peak of the pandemic’s infections and deaths (since exceeded), the company performance – as expected – was really challenged, with the bulk of their various trade shows and in-person events cancelled or postponed.
But the company did have one piece of good news…the insurance companies providing event cancellation insurance to the company have begun paying against their claims.
