Strategy in TECH...
Emerald Expositions announced today that CEDIA Expo Virtual drew 7,600 trade professional registrations for their three day run from September 15-17, 2020. Although this figure is less than half the attendance at the live, in-person version, Emerald considers it a great success as an all-virtual event.
Emerald Holding Inc. (NYSE:EEX) – formerly Emerald Expositions Events, Inc. – released their fiscal 2020 second quarter results this week and it’s no surprise that they were brutal, as the company continues to find itself caught in a COVID catastrophe that is killing in-person events, like the very expositions they produce. With the second quarter covering the period of April – June, the previous peak of the pandemic’s infections and deaths (since exceeded), the company performance – as expected – was really challenged, with the bulk of their various trade shows and in-person events cancelled or postponed.
But the company did have one piece of good news…the insurance companies providing event cancellation insurance to the company have begun paying against their claims.
COVID-19, the massive pandemic that changed everything this year, probably infected your business and perhaps made it ill in a way that will take time to recover. But for Emerald Expositions, the national expositions company that owns the CEDIA Expo show and CE Pro – COVID-19 almost killed them.
Now Emerald’s sugar daddy, Onex Corporation, is ready to throw them a lifeline…a $400 million lifeline to be exact.
Emerald Holding Inc. (NYSE: EEX), formerly known as Emerald Expositions Events Inc. – a national exposition company that is home to both the CEDIA Expo and CE Pro magazine – has announced that they are postponing all events for the first two quarters of 2020 due to the rapid spread of the global pandemic Coronavirus (COVID-19). Given their position as one of the largest producers of B-to-B trade shows in the U.S., this is a major development with huge impact on the various industries their shows serve.
