GfK

New data from GfK’s annual FutureBuy survey of shoppers shows a dramatic turn in the effect of “showrooming” (shoppers looking at/picking items in stores, then buying them online) with a decided edge going to brick-and-mortar retailers. The survey tracks omni-channel shoppers – both those engaged in showrooming and those that conduct “webrooming” (shopping an item online, but then buying it in a retail store) – in 17 countries and across 15 product segments…including consumer electronics.

See the surprising results showing a significant swing in favor of retailers… [Read more…] about ‘Showrooming’ is in Decline, ‘Webrooming’ on the Rise – Favoring Brick & Mortar Retailers