Strategy in TECH...
Toshiba Corp. has pulled the plug on a highly-touted smart glasses project – a product similar in concept to the recently cancelled consumer version of Google Glass. What’s most interesting about this decision by Toshiba is that they made it just days before the originally scheduled – and loudly promoted – launch date.
Reuters reported that all Google Glass social media pages went dark last week…with no explanation given. It was an ignominious end to one of the most anticipated tech products with one of the greatest buzz building campaigns of all time. Alas, in the end all we got was a costly beta test…
One of the hot topics at the Consumer Electronics Show in Las Vegas earlier this month was “wearables” – technology that you wear somewhere on your body. Whether Google Glass on your head, or a FitBit wrist band, the magic happens when you put it on.
Now out of Japan, we learn of a new technology where the magic happens…when you take it off! Developed by a lingerie company that apparently employs hot-blooded engineers to create cool technology – the True Love Tester is a bra with a latch that will only open if the lady is truly in love.
