Strategy in TECH...
Gordon Shackelford, Vice President of Sales for Krell over the last few troubled years, has left the company at the end of September. The public face of the company during what might be its most troubled times, Shackelford told me he needed a break after a period of great stress in his career, but he wishes Krell all the best and believes it is in the midst of a significant turnaround.
At CEDIA Expo 2018, I had the opportunity to meet with Krell Industries executives Walter Schofield and Gordon Shackelford to learn more about the steps the company is taking to address market concerns in the wake of a lot of nasty rumors about Krell’s viability. Step one of the new direction for Krell involved the hiring of Walter Scofield as its new Chief Operating Officer as Strata-gee recently reported just a few weeks ago. In this meeting, I was to learn of more steps coming.
