Strategy in TECH...
At the recent 2024 Oasys Summit, I had the opportunity to meet with top Nationwide Marketing Group executives who were all directly involved in the birth of the Oasys Residential Technology Group, as well as the greater strategy of the Nationwide Drive to 1,000 initiative. I spoke with Dean Sottile, Andy Orozco, and Hank Alexander, each of whom offered interesting insights and perspectives on the progress of this grand adventure they have collectively embarked upon.
Earlier this month, folks from all over the country made a trek to Austin, Texas to participate in the Oasys Summit 2024. I was one of them. Only the second such gathering for the newly launched group, it was with great anticipation I joined them in Austin for great music, great food, and really fun and quirky pubs (do they call them pubs in Texas?)
But mostly, I joined them for an incredible industry conference that seemed particularly poignant as the young group feels very much like a true start-up, whose participants really bonded over great conversation, best practice sharing, savvy education from top industry experts, smart impactful keynote speakers, and the forging of iron-clad new friendships.
Nationwide Marketing Group’s Oasys Residential Technology Group division reported this week that its membership has grown “over 100%” in 2023, a remarkable achievement in a relatively short period of time. It also propels the overall organization towards its publicly stated goal of achieving a total of at least 1,000 custom integration members across its three brands as part of its “Drive to 1,000,” first announced in March this year.
Masimo Consumer, part of Masimo Corp (Nasdaq: MASI), announced today that it has formed a partnership with Oasys Residential Technology Group, a buying group of residential technology integrators that is part of the Nationwide Marketing Group. Formerly known as HTSN, the rebranded and rechartered Oasys Residential Technology Group recently held its inaugural launch event in May in Nashville with Strata-gee in attendance.
Last week, I was invited to attend the inaugural OASYS Spring Conference at the Embassy Suites Hotel in Nashville, TN, aka Music City. Formerly known as HTSN (Home Technology Specialists of Nationwide), the group has been rebranded and infused with new energy as Oasys Residential Technology Group. This spring gathering was its inaugural event launching a new brand, a new operating process, and – I have to say – a new attitude.
It was an eye-opening experience that helped me realize just how serious Nationwide is at cementing Oasys as the bedrock foundation of its buying group dominance.
Home Technology Specialists Nationwide (HTSN), part of the Nationwide Marketing Group’s stable of dealer/integrator buying organizations, announced today that it is rebranding its group, signifying an all-new image and an expanded mission to welcome an underserved class of dealers as part Nationwide’s “path to 1,000” members. HTSN will now be known as Oasys Residential Technology Group (ORTG).
In the days leading up to the recent CEDIA Expo in Dallas, Nationwide Marketing Group, one of the largest buying groups in the U.S., announced that former ProSource VP Andy Orozco would be joining Nationwide as its Senior Vice President of Custom Integration. That news grabbed my attention as it came less than a year after Nationwide’s acquisition of one of the top custom integration buying groups, Azione Unlimited, back in October 2021.
