Strategy in TECH...
Onkyo USA announced today two new high-performance headphone models that feature full iOS compatibility for user convenience. Both the on-ear ES-CT1300 and in-ear IE-CT1300 include incline controls and microphones to help Apple product users both adjust their sound levels and take calls while using either of these new models.
Klipsch announced this week that it has signed an endorsement agreement with Indianapolis Colts quarterback Andrew Luck to serve as its official brand ambassador. The company says that Luck will bring a “fresh perspective” and “creative inspiration” to the brand.
Onkyo has finally jumped on the headphone bandwagon, although they are about the last major audio component brand to do so. The company will formally launch its new headphone line at the International CES opening Tuesday in Las Vegas, NV.
As we had reported previously, Onkyo had hinted it would be moving in this direction at last year’s CES.
Yamaha Corporation of America’s AV Division announced today a new line of on- & over-ear headphones that they call their PRO series. Straddling the markets for pro audio, musician, and consumer – the new PRO series is clearly targeted at a more serious listener who appreciates higher fidelity…but with a contemporary, high styling. Featuring what the company calls a “racing inspired” look – the PRO series has a design style more similar to BEATS, SOUL by Ludacris, or SOL Republic, as opposed to previous more utilitarian designs.
[Read more…] about Yamaha Launches New PRO Headphone Line with High Performance & High Design
MartinLogan, well-known in the high-end audio community as a manufacturer of large, expensive electrostatic line source loudspeakers, announced this week that it is entering the headphone market with a new in-ear headphone called the Mikros 70. According to MartinLogan, these in-ear headphones were designed by their engineering team – presumably as compared to other companies who buy off-the-shelf from China and stamp their logos on them.
At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show
At a major press event in New Jersey Tuesday, Denon announced a new company name, a new logo, newly restructured operations…and an imperative to create new products and expand into new markets. Technically, Denon has been in the headphone business for a while. But as part of a new more aggressive marketing strategy – the company has launched an all-new line of headphones designed for specific and tightly defined consumer segments. But wait…as infomercials and headphone product manager Petro Shimonishi liked to say…there’s more.
[Read more…] about Maybe Late to the Party, But Denon Headphones Arrive in a Big Way
<February 29, 2012> New court documents filed late last week as part of the ongoing lawsuit 
between Soul by Ludacris and SOL Republic appear to more deeply entangle one of our industry’s most prominent national retail buying organizations, the Pro Group. Court filings from both sides have ignited a controversy in which certain Pro Group members appear to make a claim that is contradictory to one by the Pro Group Executive Director David Workman. [Read more…] about Pro Group Pulled into Lawsuit
>See a slideshow with images from the HiFiMAN press conference here<<
<January 25, 2012> One of the more pleasant surprises of the show was an opportunity to meet a company – new to me but apparently known amongst many high end aficionados for awhile now – with a name that struck me as a little goofy – HiFiMAN. But, as I was soon to learn, the name fits…owner Dr. Fang Bian is a man truly dedicated to high fidelity sound reproduction…even in the face of our portable, overly-compressed, MP3 digital music world. Bian is truly a HiFiMAN. [Read more…] about Look! Up in the Sky! It’s a Bird, It’s a Plane, It’s…HiFiMAN
>>See a full slideshow of the Monster Press Conference here<<
<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones
