Strategy in TECH...
Atlantic Technology, known for years for its high quality/high value loudspeakers designs, announced this week the launch of its first ever headphone, the FS-HAL1. True to their positioning in the market, the FS-HAL1 is a high-performance model targeted at music lovers and Hi-Fi enthusiasts who value better sound quality in an affordably-priced, convenient in-ear monitor design.
MartinLogan, well-known in the high-end audio community as a manufacturer of large, expensive electrostatic line source loudspeakers, announced this week that it is entering the headphone market with a new in-ear headphone called the Mikros 70. According to MartinLogan, these in-ear headphones were designed by their engineering team – presumably as compared to other companies who buy off-the-shelf from China and stamp their logos on them.
