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Integra

Integra Moves Into Distribution, Eliminating a Key Selling Point

February 23, 2017 by Ted 2 Comments

AVAD logo 2016This week we learned that Onkyo and Integra products would now be sold through AVAD, a distributor of custom integration products in the U.S. that is in the middle of changing its business model. Interestingly, this announcement came from AVAD, not from Onkyo/Integra, although Onkyo Vice President of Sales and Business Development Joe Petrillo is quoted in the official release.

But this simple announcement is being viewed as a game changer for many in the industry, who note that with the loss of its more “protected” status, Integra may have lost one of its key selling points.

See how some in the market are reacting to this decision by Integra… [Read more…] about Integra Moves Into Distribution, Eliminating a Key Selling Point

Filed Under: Distributors, Integrators, Manufacturers, News, Pivot Point, Strategy Tagged With: AVAD, Integra, Joe Petrillo, Onkyo

Onkyo Internally Announces Major Sales Structure Reorganization

October 27, 2016 by Ted 2 Comments

BREAKING NEWS

Four Major Brands to be Consolidated into Two Divisions

Onkyo logoIn a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, Pioneer, and Pioneer Elite – into two newly-created divisions.

See more on this breaking news from Onkyo… [Read more…] about Onkyo Internally Announces Major Sales Structure Reorganization

Filed Under: Brands, Manufacturers, News, Pivot Point, Sales, Sales Reps, Strategy Tagged With: Integra, Joe Petrillo, Keith Haas, Onkyo, Pioneer, Pioneer Elite

A Deeper Dive into the World of Dolby Atmos; Is This Audio’s 3D?

July 2, 2014 by Ted Leave a Comment

GUEST POST

Pioneer slide showing Atmos logoIs Dolby’s new Atmos format the next frontier in surround sound processing? Or will it merit a repeat of Paul Klipsch’s famous line: “Ho, hum, another breakthrough”?

You’d certainly think the former after prowling the aisles at the just-concluded CE Week in NYC. Both Onkyo and Pioneer showed prototype Atmos-enabled A/V receivers (complete with demonstrations under what must be called “challenging” conditions) while Yamaha, Denon, Marantz, and Integra all indicate they’ll be ready with an array of products in late Q3 or early Q4 this year. But will Paul Klipsch be proven prophetic once again, even if posthumously? That remains to be seen.

The Thinking Behind Atmos…

[Read more…] about A Deeper Dive into the World of Dolby Atmos; Is This Audio’s 3D?

Filed Under: Brands, Industry Trends, Marketing, News, Pivot Point, Strategy, Tech Trends Tagged With: Definitive Technology, Denon, Dolby Atmos, Integra, Onkyo, Pioneer, Yamaha

Niche Speaker Manufacturer Cabasse Appoints Integra as U.S. Distributor

March 19, 2014 by Ted 2 Comments

Integra_Black_HighRes2In a brief announcement today, Cabasse – a French loudspeaker manufacturer with a small niche following here in the U.S. – announced that it has appointed electronics brand Integra as its “exclusive” distributor for the United States. This new relationship takes effect retroactively to March 1, 2014.

See more on this announcement which some industry observers found strange… [Read more…] about Niche Speaker Manufacturer Cabasse Appoints Integra as U.S. Distributor

Filed Under: Brands, Distributors, Industry Trends, Marketing, News, Specialty, Strategy Tagged With: Cabasse, Esoteric, Gibson, Gibson Brands, Gibson Guitar, Henry Juszkiewicz, Integra, KRK Systems, Stanton, Tascam, Teac

Gibson Brands Goes ‘Back to the Future’ to Celebrate 120 Years

January 9, 2014 by Ted Leave a Comment

Photo of Gibson CES Promo

Gibson Brands took advantage of the Consumer Electronics Show in Las Vegas to make a bit of a show of their own to celebrate 120 years in business. The company, which serves up 23 different brands of musical instruments, professional audio products and, more recently, consumer electronics products, chose a unique way to mark the occasion by going “Back to the Future.”

See more on how Gibson chose to celebrate their 120-year anniversary… [Read more…] about Gibson Brands Goes ‘Back to the Future’ to Celebrate 120 Years

Filed Under: Brands, Manufacturers, Marketing, News, Promotions, Shows & Events Tagged With: CES, Consumer Electronics Show, Gibson, Gibson Brands, Gibson Guitar, Henry Juszkiewicz, Integra, Onkyo, Teac, Teac/Tascam

Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership

January 18, 2012 by tjgreen82 Leave a Comment

OnkyoGibson2Gibson Guitar Becomes Exclusive U.S. Distributor of Onkyo & Integra Brands

<January 18, 2012> As one of a select (and very small) group of reporters invited to a hastily-arranged private audience with the CEO’s of both Gibson Guitar Corp. and Onkyo Corp. to discuss their recently announced strategic alliance, I was intrigued. The interview was held on a custom Gibson tour bus literally and figuratively…as the Gibson CEO clearly drove the discussion. [Read more…] about Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership

Filed Under: Asian Connection, Brands, Industry Trends, Management, Manufacturers, Marketing, News, Pivot Point, Shows & Events, Specialty, Strategy Tagged With: A/V receiver, CE, Gibson Guitar, headphones, Henry Juszkiewicz, Hiroshi Nakano, Hong Kong, India, Integra, iOS, Lacy Act, Madagascar, MI, Munenori Otsuki, Naoto Otsuki, Nashville, Onkyo, Skunk Works, Tokihisa Otsuki

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Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

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