Strategy in TECH...
Gibson Brands took advantage of the Consumer Electronics Show in Las Vegas to make a bit of a show of their own to celebrate 120 years in business. The company, which serves up 23 different brands of musical instruments, professional audio products and, more recently, consumer electronics products, chose a unique way to mark the occasion by going “Back to the Future.”
Gibson Guitar Becomes Exclusive U.S. Distributor of Onkyo & Integra Brands<January 18, 2012> As one of a select (and very small) group of reporters invited to a hastily-arranged private audience with the CEO’s of both Gibson Guitar Corp. and Onkyo Corp. to discuss their recently announced strategic alliance, I was intrigued. The interview was held on a custom Gibson tour bus literally and figuratively…as the Gibson CEO clearly drove the discussion. [Read more…] about Onkyo & Gibson CEO’s Give the ALERT the Inside Scoop on their New Partnership
