It’s a tough time to be an executive at one of the major television manufacturer’s these days. After a record run – with help from the U.S. government mandating a switch to digital broadcasting virtually forcing American consumers to upgrade their sets – the industry appears to have lost its mojo. So, with great fanfare, manufacturers went back to the well, trying to convince consumers to “upgrade” their sets to new 3D capable sets. But 3D was a dismal flop.