Strategy in TECH...
James Loudspeaker, the specialty speaker manufacturer with a wide range of models mostly serving the high-end market, has intrigued us for some time now. The subject of our intrigue is largely centered around their prodigious custom manufacturing capability, which they use to create a plethora of one-off products designed to order. We told you about a VERY unique pair of speakers they made for one Colorado integrator, who uses James’ customization capabilities as his “competitive advantage.”
Looking like a giant modern sculpture of industrial art made out of marine-grade, black powder-coated aluminum, we first told you about James Loudspeaker’s Modular Indoor/Outdoor Theater back in August when the company previewed it to a small group of journalists there for a factory tour. Designed to be a freestanding, all-inclusive, high-performance outdoor theater, the MIOT was a brute, conceptually, visually, and sonically. Now the company is officially launching the product to the custom integration channel.
It was a fairly typical, if slightly larger than normal, system installation for Matt Durbahn of CDI Services in Denver, Colorado. The client was building a home in the countryside outside of Denver and the project called for a whole home automation solution with a media room, technology throughout the home, lighting, HVAC control, outdoor entertainment, security & surveillance, and all that goes with a system like this. Although fairly extensive, none of the client’s requests were unusual.
But then the client asked for something NO ONE has ever asked Durbahn for before…and things just got a whole lot more interesting.
