Strategy in TECH...
CI coaching business Vital announced this week that well-known industry veteran Lawrence Davis has joined the company as its new VP of Business Development. The company says that this move is “the first step in their growth plan.”
Origin Acoustics announced this week that it has promoted current Sales VP Marc Fisher to the unusual title of President of Sales. The company also the appointment of John Marchionda as Chief Marketing Officer (CMO).
As usual, our first official CEDIA Expo press conference was Origin Acoustics. And as usual, Origin begins the show by putting on the Dave Donald show. Donald, who is Origin’s “Worldwide Ambassador,” is a showman at heart with a dynamic speaking style and sprinkles of exciting hyperbole. I have to say, while Donald seemed slightly lower key that at past shows, you certainly won’t drift off to sleep when he’s verbally throwing new models at you.
“I can tell you the last year has been a really exciting adventure,” Origin CEO Jeremy Burkhardt said, kicking off an Origin Acoustics press conference at last week’s 2015 CEDIA Expo in Dallas. Having officially launched the company at Expo last year, company executives sought to celebrate this milestone. And, much as they did last year – the company announced several new products for the coming year.
“It’s been tremendous,” declared Origin CEO Jeremy Burkhardt with his typical over-the-top enthusiasm, when asked how his nearly one-year old company is doing since its launch at the 2014 CEDIA Expo. “I’ve been on the road for 3-weeks a month for the last 12-months.” And apparently, from what Burkhardt tells us, loving every single minute of it.
Well-known industry executive Dave Donald has left Origin Acoustics where he was Vice President of Marketing to take a position at media center manufacturer Kaleidescape. Donald left Origin approximately two weeks ago and oddly, neither company has offered any type of official announcement. We first heard about this situation from multiple sources and confirmed it with both Origin and Mr. Donald.
Soundcast, a marketer of primarily wireless outdoor speaker products, announced on Tuesday that it has been acquired by Hancock Park Associates, a private equity company out of Los Angeles, with offices in Houston and Denver. The announcement says that the new owners have also appointed The OAC Group “to manage and run Soundcast.”
ProSource, a retail buying group that describes themselves as the biggest integration, audio, and video buying group in the country, said this week that it has added Origin Acoustics – an all-new company – to its product line-up. According to ProSource, Origin has chosen them as its “exclusive buying group.”
For months now, the industry’s poorest kept secret has been the reentry back into the intensely dense atmosphere of the custom integration industry by the colorful and spark-spewing starship Jeremy Burkhardt – one of the original founders of SpeakerCraft, which he left (forced-out our sources tell us – Burkhardt says he “retired”) in 2012 in one of the many Nortek reorganizations. At first just a rumor, Burkhardt a few months back began a series of “leaks” about his decision to launch a new company. Speaking mostly one-on-one, off-the-record with various journalists, dealers and reps…the buzz began to build – finally reaching its crescendo on the eve of the 2014 CEDIA Expo.
Just days before Expo, Residential Systems unveiled Burkhardt’s new venture , Origin Acoustics, to the world – followed a few days later by press releases to the rest of the media.
This Monday, Nortek, Inc. announced yet another reorganization, their third major structural change since the company decided to group its A/V assets under one roof back in April 2010. The company has created yet another new company called Core Brands which will further consolidate and control a total of ten of the company’s A/V brands in their Technology Solutions Segment (TECH).
The brands affected by this consolidation include Aton, BlueBOLT, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire, and Xantech. Core Brands will be based at offices in Petaluma, CA; Calrsbad, CA; Riverside, CA; and Marblehead, MA.
[Read more…] about Here We Go Again – Nortek Reorganizes Its Reorganized Reorganization
