Strategy in TECH...
The crowds on Day 2 of CEDIA Expo 23 were equally as impressive, if not more so, as they were on Day 1. I had a mid-day meeting at the Snap One booth and as you can see in the image above, I couldn’t even get into the booth! Of course, I can only give you my impressions as there is no official count as I write this, but to my eyes it sure looks like attendance is going to be a pleasant surprise when Emerald announces the final count.
This week we learned that 11 Trading Company…part of Premium Audio Company…which itself is part of Voxx International (love those big corporate structures), has added the only remaining Onkyo brands – Teac & Esoteric – to their distribution line list. They did not include these brands in the original announcement of their agreement with Onkyo, but most people expected it to be added in time. With this new development we get a nice progression of the budding relationship between the companies – Voxx distributing Onkyo, Integra, Pioneer, Pioneer Elite, Teac & Esoteric – while Onkyo Corp. becomes the Klipsch distributor in Japan. Where could this be heading?
In a national conference call with sales reps yesterday, Onkyo announced a major restructuring of their sales organization. This overhaul involves consolidating their four major brands – Onkyo, Integra, Pioneer, and Pioneer Elite – into two newly-created divisions.
