Strategy in TECH...
I recently became aware of the fact that Vanco, the Chicago-based manufacturer of a broad range of mostly accessory products had decided to become a master distributor for a product category that we all need, we all use, and yet to which we pay little attention. It is in this reality, Vanco’s President Mark Corbin tells me, that there lies a tremendous opportunity to better serve our customers and to add meaningful profit to our financials.
Don’t let those smiling faces fool you…these guys are deadly serious about taking more than their fair share of the audio market. And the vehicle they’re using to drive that growth is Beale Street Audio, a brand that Vanco acquired about two years ago. From what they told me – and showed me – at this year’s 2019 CEDIA Expo in Denver, they are well on their way.
Vanco has always seemed to be that reliable supplier in the background providing a steady stream of solutions like cables, connectors, and other accessories – not particularly glitzy or exciting, but steady and there. Well all that is about to change I learned when I spoke with Mark Corbin, Vanco’s recently appointed President at CEDIA Expo18 earlier this month. The company has begun a big initiative to become a major player in a category near and dear to my heart…audio.
