Strategy in TECH...
Sources are telling Strata-gee that movie media server specialist Kaleidescape is undergoing a new round of turmoil, terminating manufacturer sales representatives and executives. Reports from multiple sources indicate the company is undergoing some type of transformation. However, details are sparse as to just exactly what is transpiring there. I asked Kaleidescape for comment and they responded.
Last Friday, Strata-gee broke the news that both Cheena Srinivasan and Michael Malcolm, co-founders of Kaleidescape, had left the company recently to pursue new opportunities. (A third co-founder, Dan Collens, left the company back in 2006.) Kaleidescape, the leading media server manufacturer in the upscale residential space, is an important supplier to many custom integrators, so this is a big change. Late Friday, after Strata-gee broke the news of the change, the company put out a formal statement on the situation.
We’ve been hearing for weeks about an effort by media server marker Kaleidescape to quietly hire sales representative companies around the country. Not quiet anymore, Kaleidescape officially announced today that it has augmented its direct sales force with a group of eight independent sales representative companies.
