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Monster Announces New Monster, New Partnerships, and Mini-Fashion Show

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New Monster Global VP of Marketing and Web, Tracy Benson
Tracy Benson
Monster’s New Global VP of Marketing and Web

At the CEA LineShow last week, Monster put on a press conference that, as usual, was quite a show. And the first surprise was that the event was kicked off by a new Monster – recently appointed Global VP of Marketing and Web Tracy Benson. Benson, a former Senior Director at Best Buy, wasted no time launching into the presentation by reminding reporters that Monster Beats “proved them wrong” when many said consumers would not pay more for a better, more richer listening experience. [Read more…] about Monster Announces New Monster, New Partnerships, and Mini-Fashion Show

CEA Line Show Overview

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CEA Line Show LogoThe 2012 CEA Line Show wrapped up today and as usual, it was a combination of mind-numbing “me-too” posers, mixed in with a handful of some real, creative, innovators. The problem is, it took a lot of patience to wade through all of the literally hundreds of booths, and thousands of people to dig through muck…and find the gems.

See our show overview… [Read more…] about CEA Line Show Overview

Can a Court Decide Who Has Soul…or Sol? We’re Going to Find Out

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<February 22, 2012> Dealerscope reported on its website today that Signeo, the company that markets primarily headphone products under the brand Soul by Ludacris or “Soul,” has filed a trademark lawsuit against Sol Republic, Inc. who markets primarily headphone products under the brand “Sol.” At the root of the case is consumer confusion over the marketing of competing products that are similar in design and price containing one word brands…that are pronounced phonetically to sound identical. [Read more…] about Can a Court Decide Who Has Soul…or Sol? We’re Going to Find Out

At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones

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Runway2>>See a full slideshow of the Monster Press Conference here<<

<January 25, 2012> In what had to be one of the more unusual press conferences we’ve attended, Monster Cable – who wants us all to drop the “Cable” from their name – launched a whole roster of partnerships including the clothing brand Diesel, and put on a fashion show for both their Diesel-related products and their new Inspiration headphone line. Yes, that’s right, we said a fashion show complete with models walking down a runway of sorts (a cleared center aisle) with music blaring and flashing colored lights, showing off various Monster headphones. [Read more…] about At CES – Monster Turns from Performance to Fashion Model Runway to Sell Headphones