Strategy in TECH...
At the recent 2024 Oasys Summit, I had the opportunity to meet with top Nationwide Marketing Group executives who were all directly involved in the birth of the Oasys Residential Technology Group, as well as the greater strategy of the Nationwide Drive to 1,000 initiative. I spoke with Dean Sottile, Andy Orozco, and Hank Alexander, each of whom offered interesting insights and perspectives on the progress of this grand adventure they have collectively embarked upon.
Earlier this month, folks from all over the country made a trek to Austin, Texas to participate in the Oasys Summit 2024. I was one of them. Only the second such gathering for the newly launched group, it was with great anticipation I joined them in Austin for great music, great food, and really fun and quirky pubs (do they call them pubs in Texas?)
But mostly, I joined them for an incredible industry conference that seemed particularly poignant as the young group feels very much like a true start-up, whose participants really bonded over great conversation, best practice sharing, savvy education from top industry experts, smart impactful keynote speakers, and the forging of iron-clad new friendships.
Frank Sterns, a well-known and highly regarded (some would say renowned) industry executive, has been retained to consult on custom integration matters with Nationwide Marketing Group. Clearly a sign of just how serious the large diversified Nationwide organization is about targeting custom integration, Sterns brings a wealth of Grade A experience as a leader in the custom integration space.
The amount of activity coming out of the Nationwide Marketing Group is pretty mind-blowing with a lot of moving pieces as its multiple operating divisions are each executing on its part of the overall organization’s “Drive to 1,000” member growth program. Today, Nationwide announced that its newest venture, the Ellipsys Commercial Technology Group, has added two more “founding vendor partners,” both well-known and highly valued brands within the commercial community.
Nationwide Marketing Group’s Oasys Residential Technology Group division reported this week that its membership has grown “over 100%” in 2023, a remarkable achievement in a relatively short period of time. It also propels the overall organization towards its publicly stated goal of achieving a total of at least 1,000 custom integration members across its three brands as part of its “Drive to 1,000,” first announced in March this year.
Masimo Consumer, part of Masimo Corp (Nasdaq: MASI), announced today that it has formed a partnership with Oasys Residential Technology Group, a buying group of residential technology integrators that is part of the Nationwide Marketing Group. Formerly known as HTSN, the rebranded and rechartered Oasys Residential Technology Group recently held its inaugural launch event in May in Nashville with Strata-gee in attendance.
Last week, I was invited to attend the inaugural OASYS Spring Conference at the Embassy Suites Hotel in Nashville, TN, aka Music City. Formerly known as HTSN (Home Technology Specialists of Nationwide), the group has been rebranded and infused with new energy as Oasys Residential Technology Group. This spring gathering was its inaugural event launching a new brand, a new operating process, and – I have to say – a new attitude.
It was an eye-opening experience that helped me realize just how serious Nationwide is at cementing Oasys as the bedrock foundation of its buying group dominance.
