Premium Audio Company (PAC), a subsidiary of Voxx International Corporation (Nasdaq: VOXX) and soon to be a subsidiary of Gentex Corp. (Nasdaq: GNTX), announced that it is entering into a “strategic partnership” with the National Alliance of Trade Merchants (NATM). PAC calls NATM “a leading national buying co-op of top independent retailers in the United States.” The move appears to be a pretty transparent effort to replace sales volume lost when major buying group ProSource dropped all PAC brands from its list of supported products.
Is this new partnership a good alternative? Read on…
ProSource announced this week the addition of 21 new members, a fairly large freshman class, even for the organization that bills itself as the “largest audio, video and integration buying group in the country.” According to the organization, this freshman class is worth about $43 million in total retail sales.
