Strategy in TECH...
As I am sure that most readers of this post will know, during CEDIA Expo at the beginning of September, I published a continuously updated post tracking which previously announced exhibitors subsequently made the decision to pull out of the event as the COVID Delta variant raged on. A remarkable realization occurred as I worked on that post, literally speaking with dozens, if not hundreds, of exhibitors and attendees for that event – many of them were confused about who owned the CEDIA Expo!
Will you indulge me for a moment? I want to draw your attention to an article I wrote for Residential Systems titled New Takes on Tech Training. Regular Strata-gee readers are most likely aware of the fact that I also write for Residential Systems, and this article is one that I’m quite proud of.
Just What the Heck is Going On Here?On Tuesday we learned that select properties of EH Media – owner of CEPro, Commercial Integrator, Security Sales & Integration, Campus Safety and others – had been acquired by Emerald Expositions (the new owner of the CEDIA Expo). Earlier this year, U.K.-based Future plc, a global media company, acquired U.S.-based NewBay Media – parent of Residential Systems, Sound & Video Contractor, AVTechnology and others. And almost exactly one year ago, IFA – producer of the largest consumer electronics trade show in the world (held in Europe) – “partnered” or acquired a significant stake in NAPCO Media’s consumer technology division – parent of Dealerscope, Technology Integrator, and Connected Design.
So that’s three of the top custom integration trade media companies all acquired within the last 12 months. What the heck is going on here?
This week, subscribers of the digital version of Residential Systems Magazine are getting more than the usual expert advice and latest news on the custom integration business in their newly received June issue – they’re getting a farewell message from the magazine’s editor-in-chief – and founding editor – Jeremy Glowacki. In a surprise move, new owners Future Plc, a global British media company, has launched an aggressive restructuring program which, as is typically the case, has resulted in staff cuts at multiple levels, up to Glowacki’s senior position.
One of the keynote presentations at CEDIA 2016, was from Amazon – the monster online retailer. Amazon executive Charlie Kindel introduced the custom integration attendees to the Amazon Echo, Tap, and Dot…essentially Internet appliances that all feature their Alexa voice control technology. Then, late in the presentation, Kindel announced the company has developed a way for Alexa to interface with home systems – and even forged integration partnerships with Lutron, Crestron, Control4 and others.
Recently, while researching the “analog renaissance” phenomenon, we spoke with an integrator who told us he had to scramble when he realized he was missing the trend for 2-channel analog and vinyl systems. But how could he miss this trend as it was clearly a result of customer demand?
“Don’t be so surprised,” a manufacturer told us. “Integrators have no idea on how to connect with customers and ‘sell.'” Is it true that integrator’s don’t know how to sell? Or is the sales process changing?
Be sure to see the cover story in the June issue of Residential Systems magazine titled Beyond the Referral – Tools & Techniques to Power Up Your Marketing Strategy by Strata-gee’s own Ted Green. This article introduces readers to the top tools of marketing to market your tech company today.
We announced last week that Strata-gee.com’s parent company, The Stratecon Group, had reached an agreement with NewBay Media to supply content for use by their many media properties such as Residential Systems. Now, we are pleased to announce that the first product of that agreement is available online.
The Stratecon Group, Inc. (parent company to, and publisher of, the Strata-gee.com website) and NewBay Media, LLC have reached an agreement on a content supply program. Under this agreement, Stratecon will create a series of in-depth articles and analyses on a variety of key topics for the technology industry – and for electronic systems integrators – to be published by one or more NewBay Media properties.
Residential Systems Editor-in-Chief Jeremy Glowacki, probably one of the smartest, classiest guys in the industry, revealed on his blog earlier this week that he has been elected to CEDIA’s “Fellows” Program. A honor only bestowed upon a handful of industry executives every year, Glowacki displayed honest surprise at his selection. And, in noting that the honor apparently comes with lifetime CEDIA membership – turned wistful in an emotional blog post about the current state of the industry in So Many Departures in So Little Time. [Read more…] about Residential Systems Editor Glowacki Named to CEDIA Fellows Program; Blogs Wistfully about Industry Turmoil
