Strategy in TECH...
Sonance, a leading manufacturer of fine custom integration audio gear, announced last week that it has appointed Glenn Kalinowski as Director of Sales and Strategic Partnerships. Kalinowski, the company says, is a “trusted industry expert” who will oversee key territories in North America, including Canada.
Sonance, an industry-leading custom integration (CI) brand renowned around the world as a top marketer of the finest luxury audio products, announced this week that it has expanded its relationship with WAVE Electronics, a leading specialty CI distributor, to one in which it will offer the full Sonance line, further increasing its support for the luxury CI channel. This partnership looks to boost availability and support for Sonance brands throughout WAVE’s expanding service area, predominantly in the Southwest and West regions.
In a torrent of multiple releases from Sonance, it has unleashed a veritable tsunami of innovation covering several product categories and market segments. Scheduled to be shown at this week’s CEDIA Expo 2024 show in Denver will be a wide array of new products from Sonance and its entire family of brands, including James, IPORT, and TRUFIG. The company will also launch new modules for its Sonance Design Gallery – winner of the “Best New Software” award at last year’s CEDIA Expo 2023.
Also to be unveiled is a redesigned Sonance.com website and a fully functional my.Sonance.com platform with added configuration enhancements. Finally, the company will be demonstrating a new immersive music experience for attendees every 15 minutes. Like I said, it’s a Sonance tsunami of innovation.
Sonance, a leading manufacturer of custom integration A/V gear for both residential and commercial channels, has announced it will be showing several new products and tools at InfoComm 2024 in Las Vegas, NV, running this week from June 12-June14 at the Las Vegas Convention Center. The company is a leading supplier of higher-fidelity architectural audio solutions, including an extensive line of superior client-pleasing speakers and electronics.
In addition to all of that, it has also created incredibly useful process solutions for the integrators themselves that will dramatically help to simplify and facilitate the design, selection, and ordering of just the right solution for any project.
How do you maintain leadership in the technology industry year after year? If you’re Sonance, you continue to innovate and work hard to earn the ongoing support of your dealer and distributor network. Sonance is celebrating 40 years of innovation and it’s doing so by launching a new booth, new experiences, and no fewer than 23 new products at ISE 2024 in Barcelona, Spain this week.
Sonance surprised us at CEDIA Expo 2023 with the launch of an all-new Visual Experience line of architectural loudspeakers. Embodying several true innovations, and available in both Sonance and James versions, the Visual Experience line will supersede the highly successful and award-winning Visual Performance series – a series that was a best-seller for most Sonance integrators.
Ellipsys Commercial Technology Group, part of the Nationwide Marketing Group family of dealer buying groups, announced ahead of CEDIA Expo 2023 that it has sealed a big deal with industry leader Sonance as a founding vendor partner for the new group. The news will surely provide a big boost to the young, rapidly growing, commercial integrator buying group.
Sonance announced this week that it has appointed well-known manufacturer sales representative firm Strateres as its representative for the New England region. This agreement includes the representation of all of the company’s brands, including Sonance, James Loudspeaker, and IPORT.
Sonance announced last week that it was transitioning its business model in Canada from one centered around a distribution model with an in-country partner responsible for all sales and servicing in the country to a new direct one where Sonance HQ will directly handle all sales and service of its products there. This week, we learn that the company has appointed a new National Sales Manager for Canada, responsible for implementing this new business model, building an all-new sales team, and managing their sales operations there.
That new executive is Toronto-based sales professional Brad Middleton.
Sonance announced this week that it is transitioning its residential business in Canada to a direct model, ending its distributor-led approach that has existed there for several years. Beginning on January 1, 2023, all sales and service of residential products from Sonance, James Loudspeaker, and IPORT will be handled directly by Sonance’s salesforce.
