Strategy in TECH...
For reasons I’ll explain in some detail below, I recently posted a story that was not entirely as it seems. Since I deeply value my relationship with Strata-gee readers and always strive to bring you the absolute truth, I have decided for the sake of transparency to explain to you what I did and why I made the choices I made. You can decide for yourself if you feel that I did the right thing.
I hope everyone has a HAPPY 4TH OF JULY with lots of family, frisbees, hot dogs and fun!! Thanks for reading Strata-gee!!
If this is your first visit to Strata-gee, let me thank you for taking some of your valuable time to learn more about this website and to discover what I hope will become a valuable resource for you. Strata-gee was launched officially back in 2012, but unofficially it goes back even further than that – with our archives holding posts from all the way back in 2009. It’s a rich library of compelling content…all at your fingertips.
Holy cow! You guys are amazing! You’ve pushed Strata-gee over the finish line with another record year in 2021! A year ago, I wasn’t sure that was going to be possible, but the data are clear – Strata-gee set many new records this year thanks to the incredible support of Strata-gee readers.
In compiling this list of top 10 Strata-gee stories of 2021, I’m reminded that we entered 2021 with the fervent hope that it would be a return to “normal” after a year of dealing with a national pandemic that forced a global recession and – at least initially – massive disruption of business. Then, over the course of 2020, we got past that first impact, adapted our businesses, and almost all survived.
But as 2021 continued down the same basic path, Strata-gee readers developed a voracious appetite for content – driving Strata-gee’s pageview numbers to all-new record highs.
Residential Tech Today Editor Jeremy Glowacki interviewed Ted Green – yeah, that’s me – for their podcast which is available in both audio-only or audio/video formats. What a weird experience it was for me! I’m used to being the questioner…not the questioned. Especially when you consider the fact that Jeremy and I are friends and talk frequently about everything from the business to family and friends – it was strange when he invited me to be on the podcast and shifted into professional editor mode.
And, he asked real questions – such as why Strata-gee can sometimes be controversial and how I came to this role.
I can hardly believe I’m saying this, but thanks to Strata-gee’s amazing readers, both long time subscribers and many, many new converts, Strata-gee had its biggest year ever in 2020! The data are clear and unequivocal, pageviews this year were not only greater than last year…they exceeded it by a margin far greater than I could have ever dreamed possible! And that’s just one example of surprisingly positive stats in Strata-gee’s 2020 results in the wake of a branding and web presence overhaul.
With 2020 rapidly disappearing into our rearview mirror, it’s always good to take a moment during the holidays and reflect on the year that just transpired. A year is a long time and a lot happens.
Also, as a content creator it is good to look back at those stories that seemed to resonate with most readers as I seek to constantly refine my editorial targets to better match the interests of readers. One way I do that is to put together an end of year list of the Top Ten Most Read Stories. Let’s look at those together – were these your favorites as well?
What’s new at Strata-gee.com? In a word…EVERYTHING! I’m so excited to introduce you to the all-new design for Strata-gee.com. After several years working with the old layout…which served me well for a very long time, I’m incredibly buzzed to launch this new version.
Now completed, Strata-gee’s COVID-19 Impact on Tech II Survey is a follow-up study to Strata-gee’s original survey, COVID-19 Impact on Tech. If you haven’t read those original results yet, I would suggest you start there by clicking on this link as it will add context to the follow-up survey discussed here. And this time we learn that things have definitely changed in just five short weeks. In a nutshell, survey respondents report that the impact of COVID-19 this time around is much greater than in March.
