Strategy in TECH...
Chicago-based Vanco International has recently been releasing new products, especially audio products, at a furious pace. Once again, after barely stopping to catch their breath, the company is introducing five new audio products into their PulseAudio line of affordable, easy-to-integrate products for the residential and commercial markets.
Vanco continues to impress me with their wide assortment of solution products needed and used by integrators every day. But they aren’t just an outlet for useful tools and gadgets – they also know how to push the envelope in core product performance. No better example of that exists than their latest announcement of the launch of a new line of Ultra High Speed HDMI 2.1 cables.
These cables aren’t just fast…they are certified fast by HDMI themselves.
Vanco International, a brand historically known largely for cables and accessories, continues their recent-history expansion of mission-critical integration solutions and overall A/V products. The company is displaying an uncommon level of savvy in design and in solution targeting, as management clearly has designs on expanding their impact in the industry.
I received a tip from a tech supplier here in the U.S. that the Coronavirus epidemic impacting China is a big problem getting bigger every day…and that our industry needs to think about – and prepare for – the impact on our supply chain. This week, Strata-gee surveyed several brands to learn their status on product supply…and what their perspective was on the near-term future impact of this epidemic taking place in China.
Don’t let those smiling faces fool you…these guys are deadly serious about taking more than their fair share of the audio market. And the vehicle they’re using to drive that growth is Beale Street Audio, a brand that Vanco acquired about two years ago. From what they told me – and showed me – at this year’s 2019 CEDIA Expo in Denver, they are well on their way.
Vanco has always seemed to be that reliable supplier in the background providing a steady stream of solutions like cables, connectors, and other accessories – not particularly glitzy or exciting, but steady and there. Well all that is about to change I learned when I spoke with Mark Corbin, Vanco’s recently appointed President at CEDIA Expo18 earlier this month. The company has begun a big initiative to become a major player in a category near and dear to my heart…audio.
Vanco International LLC, a provider of AV and accessories products, announced this week that Randy Blanchard has joined the company as its new Director of Audio Products. Among other things, Blanchard will oversee the company’s Pulse Audio and Beale Street Audio brands. Blanchard joins the company after a 13½-year career with ADI.
