Strategy in TECH...
Barely out of CEDIA Expo 2023, Snap One announced this week that it has launched six new warehouse locations they call local partner stores, further filling out its national distribution footprint. The company also said it will finish 2023 having hosted no fewer than 400 events – a prodigious effort at connecting with its customers, the local integrators.
Best Buy has launched a corporate rebranding that is both sweeping in style and represents a shocking reversal of course, undoing much of its original mission that was created when founder Dick Schulze, President Brad Anderson and crew launched an entirely new store concept known as “Concept II.” Concept II was a reinvention of their formerly more traditional superstore design to a new warehouse style discount store designed to deliver the “Best Buy” on all things tech. This new branding change is to such a significant degree that even Advertising Age Magazine (AdAge) devoted significant space to an analysis of it.
