Strategy in TECH...
Reuters reported that all Google Glass social media pages went dark last week…with no explanation given. It was an ignominious end to one of the most anticipated tech products with one of the greatest buzz building campaigns of all time. Alas, in the end all we got was a costly beta test…
Apple, Inc. announced the coming availability of the Watch, its first major product in years, at a presentation earlier this month. Since that announcement, we’ve been struck by the lack of enthusiasm for the product amongst members of the TECH press. In conversations with colleagues, we heard many predict that the Watch is doomed to failure, in part because of this tepid response.
Like a carefully scripted political debate, Day 0 of CES (Day 1 for most of the press) opened with great fanfare…but offered no real surprises. Day 0 – officially known as Press Day – is an endless series of press conferences in which major manufacturers make their significant announcements and present their plans for 2015. And this year these press conferences, for the most part, followed their expected path – not even a Michael Bay meltdown emerged to spice it up a bit like last year!
The Consumer Electronics Association today released their updated forecasts in a report called The U.S. Consumer Electronics Sales and Forecasts – a semiannual report put out every January and July. The new forecasts show the CEA has scaled back their 2013 forecast substantially from the one released earlier this year, but still expect a small increase of just under .2% to $202.6 billion from last year’s $202.3 billion.
