• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Strata-gee
  • Contact Us
  • Free Newsletter
  • Sponsor Strata-gee
  • Privacy Policy
  • Latest Posts
  • Strategy
  • Technology
  • Products
  • People
  • Statistics
  • Financial
  • Legal
  • Economic Data
  • Shows & Events

Strata-gee.com

Strategy in TECH...

Sonance James Small Aperture Series
You are here: Home / Asian Connection / Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries

Turning Lemons Into Lemonade: Toyota’s Innovative New Use for Recycled Prius Batteries

January 28, 2013 by Ted Leave a Comment

Toyota logoEvery year, 6,000 large, expensive, and depleted batteries, recycled by auto dealers all over the country, pour into Toyota Motor Corp. in Japan. The batteries have been pulled out of Prius automobiles as they are replaced by car dealers who then return them to the manufacturer for recycling. And given the growing popularity of the Prius, this rate will almost certainly continue to rise over time.

What to do with them? Toyota has ingeniously figured out a way to refurbish them, reconfigure them, and resell them back to the very dealers who had returned them. How do they do this?

See the ingenious power management system that Toyota will offer its dealers, made from old Prius batteries…


Toyota revealed in Japan last week that it has found a way to turn used nickel-metal hydride batteries from its popular Prius hybrid cars into an energy management system which it will then resell to its dealers to lower their energy costs. The new energy management system is a clever combination of the recycled Prius batteries employed in conjunction with solar power modules and high-efficiency air conditioning units.

Crestron Infra-Bass

The system will be sold by Toyota’s energy management division called Toyota Turbine and Systems, Inc. Each system uses (or should we say, reuses?) ten Prius batteries and has a capacity of 10kwh. Toyota estimates that the system will cost the dealer ¥3 million ($33,000).

But what do these systems do?…

What do these “energy management systems” do for the dealer? According to Toyota, the system can dramatically lower the energy costs by reducing peak hour energy draw. Japan has variable pricing schedule for their energy delivery – with power usage at peaks hours charged at a higher rate. With this new Toyota system, the Prius batteries can store energy from off-hours for use by the dealer during peak hours…reducing their need for the more expensive peak hour energy.

Not only that, but the company says that their energy management system provides dealers with an emergency back-up power system for use during future disasters such as tsunamis, typhoons, earthquakes or other natural disaster. This capability has become desirable in Japan in the wake of last year’s earthquake and tsunami with destroyed a northern Japan nuclear power station causing widespread power outages.

Moving towards a ‘sustainable’ future…


With this program, Toyota is hoping to reduce the environmental impact of all of the waste Prius batteries in a win-win manner with their dealers. The company also plans to offer a 4kwh version this fall which will be even more affordable.

Sonance James Small Aperture

How great of a reduction in energy use and cost will Toyota dealers receive by using this new system? The company has been testing the system at select Toyota dealerships around Japan since February 2012. According to the company, some dealers cut their energy usage and costs by up to 50% by using the new energy management system. [Note: this savings is provided by Toyota and has not been independently verified.]

Available beginning this coming April, Toyota says that their initial sales goal for these systems is between 30-50 units per year.  Eventually, the company says, they are considering expanding their sales of these systems beyond Toyota dealers to other markets such as convenience stores, emergency response centers/evacuation shelters, and others.

RELATED STORIES

Japan Moves to Set Worldwide Standard for Residential Energy Storage

Batteries Big Enough to Run Your Whole House from Rosewater Energy Group


Share this post:

  • Tweet
  • Click to share on Reddit (Opens in new window) Reddit
  • More
  • Click to email a link to a friend (Opens in new window) Email
  • Click to print (Opens in new window) Print

Like this:

Like Loading...

Related

Filed Under: Asian Connection, Manufacturers, Marketing, News Tagged With: green technology, Prius, recycling, Toyota

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Search

Sign-Up for Our FREE Newsletter

loader

Latest Posts

T-Day+1: Tariffs…And So It Begins…

STORY UPDATED 4/30/25 - See a Selection of Tariff Increases from Around the … [Read More...] about T-Day+1: Tariffs…And So It Begins…

Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday

**STORY UPDATED** Strata-gee Founder & Chief Content Creator Ted Green … [Read More...] about Strata-gee Founder Hospitalized After Suffering Injuries in Accident on Monday

  • T-Day+1: Tariffs…And So It Begins…
  • Masimo.com Has Been Down for ‘A Few Days’
  • Gentex, Owner of Onkyo & Klipsch, Reports 1Q/2025 Results; Sales & Profits Declined
  • LVMH: The Small Shudder That Rocked the Luxury World; Is Luxury Spending Declining?

Categories

Sponsors

Crestron Infra-Bass
AudioControl Single Zone Amps
Sonance James Small Aperture
Savant
Oasys Residential Technology Group

Tag Cloud

acquisition Amazon Apple AudioControl B&W Bowers & Wilkins CEDIA CEDIA Expo CES Control4 Core Brands COVID-19 Crestron D&M Holdings Denon Emerald Expositions Foxconn Gibson Brands Gibson Guitar Google Henry Juszkiewicz Hon Hai Precision Industry Co. housing starts Integra Joe Kiani LG Marantz Masimo Nortek OLED Onkyo Panasonic patent infringement Pioneer Samsung Savant Sharp smart home SnapAV Snap One Sonos Sony Sound United SpeakerCraft Toshiba

Footer

Got News?

HEY PR & Marketing Pros: Have NEWS for Strata-gee readers?

Send it to: HotNews@strata-gee.com

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Sponsor Strata-gee

Strata-gee Ads

Archives

Translate

Ted Green Bio

A former dealer, manufacturer, distributor & more. Focusing on business strategy, my goal is to help you make better decisions for greater success.

Follow Ted Green

  • Facebook
  • X
  • LinkedIn
  • Instagram

Copyright © 2025 Strata-gee.com · The Stratecon Group, Inc. All Rights Reserved · Log in

%d